They are the perfect size for two serves of a meal, and when finished, they go into the next Recycling bin we see (in desperation, the normal garbage bin).
Being low-profile, they freeze easily, and being square, you can fit them more easily into freezer & oven. They are the right height to stack 5-up into our freezer (with foil, or the lids supplied with some other brands), and if you use the lids, you can write on them with a texta so you know what's on tonight's menu! If we cover them with foil, we use adhesive mailing labels.
Oven reheating requires replacement of the foiled-cardboard lid with a piece of foil for a cover. Unless you like the taste of burnt cardboard...
